Mind the (personal finance) gap!
It’s the season of giving – but at what cost? Managing Director Colin & Associate Director Claire discuss generational spending behaviours during the festive season. After two years of feeling the squeeze with the Cost of Living crisis, two recent surveys delivered contradictory messages on likely spending behaviour for this Christmas. A study by Opinium […]
Rethinking Gen Z: The Moderation Generation
Following on from Rich L’s ‘Festiveness over Fuzziness’ blog (click HERE to read), Associate Director Claire discusses generational differences during the season of indulgence… We’ve all heard the rhetoric about Gen Z – as a generation they drink less, go out less and socialise more online (cue hysteria from the Daily Mail that all bars […]
Who owns Christmas?
Mustard Director Gareth Hodgson discusses who REALLY owns Christmas… When it gets closer to Christmas, my mind wanders back a couple of decades to the early days of my career in the research team at Iceland. Prawn rings. Random miniature party food. Ice Cream chocolates. Days spent in store to help keep the freezers stocked […]
Festive Fizziness Over Festive Fuzziness: Gen Z’s New Take on Christmas Drinks
Senior Research Manager Richard Lomax discusses how generational differences are redefining the season of indulgence… Christmas has typically been a time for excess when it comes to food, but also drink too. Who here can honestly say they haven’t overindulged on Christmas Day, whether it’s to cope with a whole day with extended family or […]
TikTok Shop: Time to “Sleigh”
Robyn Mason, Research Manager at Mustard, on how the time is NOW for retailers to be all over TikTok shop. In the lead up to Christmas, all retailers should keep a close eye on shifting shopping behaviours. This year, all eyes are on TikTok Shop, a platform poised to shake up festive retail strategies. According […]
Black Friday is a CON!
Mustard’s Research Director Rebecca Dunn has shared her Five Rules for Retailers to follow this Black Friday… Black Friday is a CON! …according to more than half (51%) of consumers surveyed as part of Mustard’s 2024 Christmas survey. Yet spending on Black Friday is forecast to be up 4.5% year-on-year, and the majority of shoppers […]
Unwrapping the Magic: Spotify & Shareable Data
Joe Stanley, Research Manager at Mustard on how Spotify wrapped may have influenced the way we present data. It’s the most wonderful time of the year. No, not Christmas… Spotify Wrapped season! Not, “what did you get for Christmas this year?” but, “who were your top artists this year?”. More “what were your top 5 songs?” than “what are your top 5 Christmas dinner foods?”. That time of year where we get to see (and judge!) what everyone’s been listening to most. I love it. And I love that it is something that others enjoy sharing across their channels to give all their friends, family and followers a little window into their life.