AI and Critical Thinking: Lessons from a Market Research Apprentice

Jenny Burke, Mustard’s market research apprentice, shares her first-hand experience balancing AI tools with developing critical thinking skills — and why the human touch still matters.
10–20% chance of doom risk: the AI and ethics debate

Fresh from being named an MRS Research Hero, Mustard’s in-house AI expert Anthony Shephard-Williams brings his trademark balance of curiosity and caution to the table. In this blog, he reflects on a sobering conversation with AI pioneer Geoffrey Hinton and asks: what role should research—and researchers—play in ensuring AI is used not just intelligently, but ethically?
