Why The Traitors Shows Us That Customers Aren’t Always Right
The Traitors offers a surprisingly good lesson in customer behaviour: people don’t always believe the evidence in front of them. Olivia Higson explores what this means for customer research, from confirmation bias to the gap between what people say and what they actually do.
From Pints to PBs: What parkrun and HYROX tell us about changing social rituals
Richard Walker looks at how parkrun, HYROX, and padel are revealing new ways younger audiences are connecting, achieving, and belonging. And why understanding what people are opting INTO is just as important as what they’re opting OUT of. This week, parkrun will see its millionth event take place. I’m not often lost for words, as […]