Unlocking the future of research: key themes from the IIEX AI 2024 Conference
Mustard Director Anthony Shephard-Williams reflects on the key themes from this years IIEX AI Conference, and the future of AI… It’s been almost two months since The IIEX AI 2024 (held by Greenbook) conference and I’ve finally worked my way through all of the sessions into the transformative power of artificial intelligence (AI) within the […]
Data and the Demise of Creativity
Andrew Wiseman looks at the continued rise of data, and the implications for creativity in research. I was reading the BBC Sport website earlier today, and my eye was drawn to an article entitled ‘The slow death of the screamer’. The article looks back whimsically at December 2006’s ‘Goal of the Month’ compilation from Match […]
Panel Data Quality: What your online data collection partners aren’t telling you
In his latest blog, Steven Searle (data operations manager) lifts the lid on his time signed up to one of the leading online market research panels. I have a confession to make. I’ve been undercover with panel companies for a number of years now. Previously this was a tactic of mine for ‘borrowing’ concepts for […]
Unwrapping the Magic: Spotify & Shareable Data
Joe Stanley, Research Manager at Mustard on how Spotify wrapped may have influenced the way we present data. It’s the most wonderful time of the year. No, not Christmas… Spotify Wrapped season! Not, “what did you get for Christmas this year?” but, “who were your top artists this year?”. More “what were your top 5 songs?” than “what are your top 5 Christmas dinner foods?”. That time of year where we get to see (and judge!) what everyone’s been listening to most. I love it. And I love that it is something that others enjoy sharing across their channels to give all their friends, family and followers a little window into their life.