fiction

Close the AI Gap – Or Lose the Customer!

This report reveals how AI is reshaping the fashion shopping experience – and the implications for retailers. The report – based on Mustard’s NatRep survey of n=1,000 UK consumers – reveals that consumer expectation of AI in fashion retail are rising. Our exclusive market research also shows there are clear unmet needs for fashion retailers […]

Manchester: A Northern Powerhouse of Fashion

Paris, London, New York, Milan. When someone asks which cities rule the fashion industry, the “Big Four” usually spring to mind. Marking their territory, with everything from production, fashion houses, to some of the biggest retail stores – the existence of fashion within those cities is partly the reason why they are sought-after destinations. But among the big contenders, Manchester, a city with just under three million inhabitants, has quickly established itself as one of the UK’s most important style hubs, and the gleaming HQ to some of the globe’s most lucrative online fashion brands.