Another “banger” or tone-deaf? What Samsung’s dance into Financial Services tells us about brand trust and brand stretch
Samsung is launching a US credit card with Barclays. Is this smart brand stretch or a misplaced step? Richard Walker explores what it means for brand trust, ecosystems and customer insight
Mind the (advocacy) gap: Why a strong NPS only tells half the story
Mustard’s Andrew Wiseman explores the real value—and limitations—of NPS in financial services, revealing how the advocacy gap can mislead brands about true customer loyalty.