More Than Money: Why Switching Incentives Work (Even When No One Switches)
Andrew Wiseman’s been thinking about the broader brand impact of switching initiatives. I’ve got a confession — I’ve never banked with First Direct.But I still think they’re great. Why? Because of that £175 switching incentive. Every time I see it, I catch myself thinking, “That’s generous. They must back themselves.” It’s a perfect example of […]
Mind the (personal finance) gap!
It’s the season of giving – but at what cost? Managing Director Colin & Associate Director Claire discuss generational spending behaviours during the festive season. After two years of feeling the squeeze with the Cost of Living crisis, two recent surveys delivered contradictory messages on likely spending behaviour for this Christmas. A study by Opinium […]
Cutting back: The CoL Crisis and the impact on Financial Services
How consumers in the UK are navigating the Cost of Living crisis and the implications for the grocery retail sector. This report shares the headlines of how rising prices are impacting different audiences (attitudinally and behaviourally), with recommendations on how a targeted approach can help retailers (and manufacturers) win and build loyalty.