RIP Snaps. Reflections on a Discontinued Classic and Understanding Brand Health
What can a discontinued crisp tell us about brand health? Quite a lot, actually. Richard Walker reflects on the shock disappearance of Spicy Tomato Snaps, and what it says about nostalgia, brand relevance, consumer behaviour and the difference between loving a brand and actually buying it.
How did trailblazer Graze lose its brand health?
Graze was once the go-to brand for health-conscious snackers. But in a fast-evolving market, it’s now reportedly up for sale. In this blog, Mustard’s Richard Lomax unpacks why first-mover advantage isn’t enough — and how research can help brands avoid the same fate.