Wot makes a brand stretch?
A blog by Richard Lomax, inspired by Wotsits entering the ready meals category, this thought piece provides advice on how market research can help make brand stretch more successful.
Caught red-handed: A tale of ketchup and mustard.
Richard Lomax, senior research manager, shares what ketchup taught him about brand clarity – and how Mustard can help. Pun definitely intended. We’ve all been there: a bleary-eyed, quick Monday trip to Aldi after work to pick up some essentials for the week. Bananas, ticked off the list. Sausages, ticked off the list. Tomato ketchup, […]