From the Tent to the Table: How The Great British Bake-Off is diversifying consumer choices
Izzy Tooze explores how The Great British Bake-Off shapes consumer tastes and normalises niche flavours. From gluten-free to global fusion, she looks at what the show teaches brands — and insight professionals — about changing food attitudes and behaviour.
Ultra Processed and Ultra Misunderstood: Why brands can’t afford to sleep on changing perceptions of UPFs
Richard Lomax explores how growing awareness of ultra-processed foods (UPFs) is reshaping consumer behaviour — and what brands can do to stay trusted and relevant.
Spice Up Your Life! What Gen Zalpha is teaching us about bold flavours
What do Spicy Korean BBQ, Maple Bacon Crunch and The Spice Girls have in common? Gen Zalpha’s bold flavour revolution. Andrew Wiseman explores 2025 snack trends and what they mean for brands looking to win the next generation