The Accidental Billboard Behind a 40p JD Sports Bag
A bright yellow 40p JD Sports bag has become an accidental branding masterstroke — a low-cost, high-visibility brand asset powered by real-world behaviour. Andrew Wiseman explores how it happened, and what it means for marketers and researchers.
Spice Up Your Life! What Gen Zalpha is teaching us about bold flavours
What do Spicy Korean BBQ, Maple Bacon Crunch and The Spice Girls have in common? Gen Zalpha’s bold flavour revolution. Andrew Wiseman explores 2025 snack trends and what they mean for brands looking to win the next generation
Mind the (personal finance) gap!
It’s the season of giving – but at what cost? Managing Director Colin & Associate Director Claire discuss generational spending behaviours during the festive season. After two years of feeling the squeeze with the Cost of Living crisis, two recent surveys delivered contradictory messages on likely spending behaviour for this Christmas. A study by Opinium […]
Rethinking Gen Z: The Moderation Generation
Following on from Rich L’s ‘Festiveness over Fuzziness’ blog (click HERE to read), Associate Director Claire discusses generational differences during the season of indulgence… We’ve all heard the rhetoric about Gen Z – as a generation they drink less, go out less and socialise more online (cue hysteria from the Daily Mail that all bars […]
Festive Fizziness Over Festive Fuzziness: Gen Z’s New Take on Christmas Drinks
Senior Research Manager Richard Lomax discusses how generational differences are redefining the season of indulgence… Christmas has typically been a time for excess when it comes to food, but also drink too. Who here can honestly say they haven’t overindulged on Christmas Day, whether it’s to cope with a whole day with extended family or […]
TikTok Shop: Time to “Sleigh”
Robyn Mason, Research Manager at Mustard, on how the time is NOW for retailers to be all over TikTok shop. In the lead up to Christmas, all retailers should keep a close eye on shifting shopping behaviours. This year, all eyes are on TikTok Shop, a platform poised to shake up festive retail strategies. According […]