fiction

Talkin’ ‘Bout My Generation

Andrew Wiseman explores what live music audiences reveal about generational behaviour — and how understanding Gen Z through behavioural science and behavioural economics can help brands and organisations connect more meaningfully.

<INSERT NAME> is the BEST/WORST Glasto headliner ever!!!

Glastonbury, Gen Z and the Social Media divide. What did Glastonbury 2025 reveal about social media listening? Gareth Hodgson explores why you can’t treat social as one voice — and what that means for researchers, brands and audience insight.