Wot makes a brand stretch?
A blog by Richard Lomax, inspired by Wotsits entering the ready meals category, this thought piece provides advice on how market research can help make brand stretch more successful.
Are you talking to the right people?
Gareth Hodgson recommends that you should be looking beyond consumers when building your research audience. For the best part of a decade, what felt like half my income used to go to the convenience store near my children’s Primary School. As well as being fleeced for the latest gimmick or trend, I ended up on […]
Cutting back: The CoL Crisis and the impact on Grocery Retail
How consumers in the UK are navigating the Cost of Living crisis and the implications for the financial services sector. The market is as fluid as it’s ever been. As such, it’s vital for FS companies to have a regular and up-to-date view of what’s happening so that they can respond and develop strategies and tactics that will give them first mover advantage in what is a very competitive marketplace.