The Best New Ideas Sometimes Aren’t That New
What makes people willing to try something new? Andrew Wiseman returns to Greggs to explore how innovation can build on familiarity, reduce perceived risk and make new products easier to choose.
No driver, no problem? What my first driverless taxi taught me about technology adoption
What happens when people actually experience a technology they’ve only imagined before? Anthony Shephard-Williams discovers that his perceptions of driverless taxis changed remarkably quickly after his first ride, and explores what this means for researching genuinely unfamiliar innovations.
From the Tent to the Table: How The Great British Bake-Off is diversifying consumer choices
Izzy Tooze explores how The Great British Bake-Off shapes consumer tastes and normalises niche flavours. From gluten-free to global fusion, she looks at what the show teaches brands — and insight professionals — about changing food attitudes and behaviour.