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Leisure Intentions 2024: Museums & Galleries

Understanding the Leisure Intentions of UK Households. Exploring people’s behaviours, attitudes and future plans – and the implications for cultural destinations and the wider leisure sector. In Summer 2023, Mustard conducted a survey with a sample of n=638 UK consumers aged 18+. We set out to understand how consumers in the UK are navigating the cost-of-living crisis and the implications for the leisure and tourism sector in terms of attitudes, current behaviour and future intentions.

Leisure Intentions 2024: The Report

Understanding the Leisure Intentions of UK Households. A summary report into people’s behaviours, attitudes and future plans – and the implications for attractions and the wider leisure sector. Time and money are precious commodities. The UK leisure sector must embrace up-to-date consumer and market insight to remain at the forefront of what are exceptionally crowded consideration sets.