More Than Money: Why Switching Incentives Work (Even When No One Switches)
Andrew Wiseman’s been thinking about the broader brand impact of switching initiatives. I’ve got a confession — I’ve never banked with First Direct.But I still think they’re great. Why? Because of that £175 switching incentive. Every time I see it, I catch myself thinking, “That’s generous. They must back themselves.” It’s a perfect example of […]