Did you ACTUALLY research that?
Mustard director – Richard Walker – asks the big question. Did you ACTUALLY research that? No, really, did you? #Facepalm As the years tick by, this is a question I ask myself more and more. Did you ACTUALLY research that? *shakes head in disbelief*. In some cases, the question feels (almost) rhetorical, with four possible […]
Lessons from Huda Kattan
Senior Research Executive Izzy discusses the importance of transparency for a brand’s success. Anyone that knows anything about the beauty industry is probably familiar with the brand ‘Huda Beauty’. Founded by makeup artist Huda Kattan in 2013, this small makeup line quickly took off and became one of the main players in the cosmetics game. […]
There’s something different about Mustard
There’s something new and different about Mustard. Picture the scene. You are looking at a generic meeting room. It’s probably called “Bilbao” or “Helvellyn” or something to artificially try and put the team in a more inspirational place than “Meeting Room 6”.