9 Signs Your Customer Segmentation Is Outdated
Most organisations invest heavily in customer segmentation, but even the strongest models lose relevance over time. Richard Walker explores nine warning signs that your segmentation may no longer reflect how customers behave today, from changing digital journeys and AI adoption to declining internal engagement and strategic usefulness. Customer behaviour changes over time. We all know […]
Who’d be a University Marketer in 2025?
Richard Walker examines the perfect storm facing university marketers in 2025 and outlines four strategic research and insight priorities to stay relevant in the competitive UK higher education market