U-Turn if You Want To. How Evidence Is (or isn’t) Used in Politics.
Political U-turns often attract criticism. But what if changing course based on evidence is actually a strength? Richard Walker explores how market research and customer insight champion evidence-based decision making, and why politics treats it differently.
Why B2B Research Isn’t Special
B2B research isn’t a different discipline. It’s about understanding people. Richard Walker explains why the same rules apply.
Making your insights EVERYONE’S insights
Insight isn’t activated until something changes. At Mustard’s Aura event, researchers from across the North explored why activation succeeds, why it fails, and how teams can turn insight into action through better briefs, earlier stakeholder involvement and a mindset that puts behaviour change at the centre.
Speed Dating for Business (and why I secretly love it)
Andrew Wiseman reflects on a packed day of insight-sharing and speed-networking at the Market Insight Forum—and why it’s a secret weapon for market research agency growth.
Museums + Heritage = 6 Rules to Live By
Mustard’s Hannah Crayk reflects on insights from the Museums + Heritage Show—offering six essential rules for cultural organisations facing rising complexity, challenges and shifting audience demands.