Howzat for an average? Lessons from cricket and data analysis
A week in Northumberland, a cricket scorecard, and a reminder that averages don’t always tell the full story. In this blog, Mustard’s Andrew Wiseman explains why looking at the mean alone can mask critical insights—and why researchers should be just as interested in the mode, the median, and the outliers.
The Paradox of Qual Research at Scale
As part of the MRS Advanced Insights & Analytics Council, Anthony Shephard-Williams led on this white paper which explores the tension between AI-driven scale and human depth in qualitative insight.