No driver, no problem? What my first driverless taxi taught me about technology adoption
What happens when people actually experience a technology they’ve only imagined before? Anthony Shephard-Williams discovers that his perceptions of driverless taxis changed remarkably quickly after his first ride, and explores what this means for researching genuinely unfamiliar innovations.
Just because you can, doesn’t mean you should
Andrew Wiseman uses a Greggs chicken roll to show why market research and product testing matter. Because what looks good on paper doesn’t always work in reality.