fiction

How we deal with sensitive subjects in insight communities

In his latest blog, Anthony Shephard-Williams (director) explores how ethics plays a pivotal part of the online research community experience. Over the years I’ve researched many different topics within online communities at Mustard. Sometimes these are fun and light hearted (who doesn’t love talking about their dogs, cats or children?!) but other times they can be extremely […]

Lurkers, experts and the types of research community participants

In his latest blog, Anthony Shephard-Williams (director) explores the different types of online community research participants he has encountered. Over the last decade Mustard has conducted hundreds of online research community projects, giving us access to (and a better understanding of) the lives of many thousands of research participants.