Fast and free: The ongoing dilemma for online retail
Andrew Wiseman discusses this, and other tips for festive success in e-commerce. Let’s face it, the run up to Christmas is stressful enough. Whether you’re looking to shift that last bit of research budget (we can help! Click here), or wondering how you’re going to fit ten people around your 4-seat table on Christmas day, […]
TikTok Shop: Time to “Sleigh”
Robyn Mason, Research Manager at Mustard, on how the time is NOW for retailers to be all over TikTok shop. In the lead up to Christmas, all retailers should keep a close eye on shifting shopping behaviours. This year, all eyes are on TikTok Shop, a platform poised to shake up festive retail strategies. According […]
Black Friday is a CON!
Mustard’s Research Director Rebecca Dunn has shared her Five Rules for Retailers to follow this Black Friday… Black Friday is a CON! …according to more than half (51%) of consumers surveyed as part of Mustard’s 2024 Christmas survey. Yet spending on Black Friday is forecast to be up 4.5% year-on-year, and the majority of shoppers […]