What happens when Primark stops being a day out?
Primark is going online. But could making it easier to shop also make it less of a destination? Rebecca Harris explores what Primark’s move into home delivery could mean for shopping behaviour, impulse purchases and the physical retail experience.
Are you talking to the right people?
Gareth Hodgson recommends that you should be looking beyond consumers when building your research audience. For the best part of a decade, what felt like half my income used to go to the convenience store near my children’s Primary School. As well as being fleeced for the latest gimmick or trend, I ended up on […]
Levelling up in Physical Retail
We’re shopping online more than ever before, but many of us would actually prefer to shop in-store. At a time when many retailers are expanding their store estate, we highlight five things that they must do to thrive in bricks & mortar.
Cutting back: The CoL Crisis and the impact on Grocery Retail
How consumers in the UK are navigating the Cost of Living crisis and the implications for the financial services sector. The market is as fluid as it’s ever been. As such, it’s vital for FS companies to have a regular and up-to-date view of what’s happening so that they can respond and develop strategies and tactics that will give them first mover advantage in what is a very competitive marketplace.