Mustard Appointed by Bongo’s Bingo to Deliver Audience Segmentation and Growth Research
Mustard has been appointed by Bongo’s Bingo to deliver audience segmentation and growth research, exploring motivations, behaviours, and emotional needs across different audiences and occasions to inform marketing, CRM, and growth planning.
What a Cocktail Quiz can teach us about Segmentation
Anthony Shephard-Williams reflects on a Turtle Bay cocktail quiz and what it reveals about customer segmentation, audience insight and making people feel understood
Bridging generations: what channel 4’s Worlds Apart teaches us about insight
What can a travel show teach us about market research? Anthony Shephard-Williams explores how customer insight, segmentation and qualitative research benefit from bringing contrasting perspectives together.
The WHY behind great place marketing brands
Mustard’s Richard Walker explains why destinations that win focus relentlessly on why they matter, not what they offer. Working with destination marketing organisations on place marketing briefs is right up there with my favourite projects. Why? Well, that feels like the right place to start. I’m a geographer by training. I love the outdoors. I […]