Lilt: The totally tropical waste

Andrew Wiseman looks at the decision to axe the Lilt brand, and why we shouldn’t be surprised. This week, Coca-Cola brought the curtain down on Lilt after 48 years, with the iconic soft drink being re-badged as Fanta Pineapple & Grapefruit. In the 70s and 80s, Lilt was very much part of pop culture, and known for its advertising, which gave us both the ‘Lilt Man’ and the ‘Lilt Ladies’.