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Unlocking Insights Beyond Words

In his latest blog, Anthony Shephard-Williams (director) explores how the Mustard team has fully…

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News

Engaging with LGBTQ+ Communities

As part of LGBTQ+ Month, we wanted to discuss how over the years here…

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News

Making the Difference to Mental Health

As part of Mental Health Awareness Week , we wanted to discuss how here…

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News

There’s something different about Mustard

There's something new and different about Mustard. Picture the scene. You are looking at…

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Blogs

Market Research & AI: Top 5 Tips

Anthony Shephard-Williams shares his thoughts on how best to deal with change as a…

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Blogs

Unwrapping the Magic: Spotify & Shareable Data

Joe Stanley, Research Manager at Mustard on how Spotify wrapped may have influenced the…

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Blogs

Can Black Friday Ever Be Green?

Rebecca Harris, Research Director at Mustard on the harmful effects of Black Friday on…

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Blogs

Winning the Hearts & Wallets of the UK

Mustard’s David Hickson decodes travel and leisure behaviours through 2023 and beyond. Time and…

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Blogs

Manchester: A Northern Powerhouse of Fashion

Paris, London, New York, Milan. When someone asks which cities rule the fashion industry,…

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Mustard Reports

Levelling up in Physical Retail

We’re shopping online more than ever before, but many of us would actually prefer…

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Mustard Reports

Leisure Intentions 2024: Museums & Galleries

Understanding the Leisure Intentions of UK Households. Exploring people’s behaviours, attitudes and future plans…

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Mustard Reports

Leisure Intentions 2024: The Report

Understanding the Leisure Intentions of UK Households. A summary report into people’s behaviours, attitudes…

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Blogs

Lurkers, experts and the types of research community participants

In his latest blog, Anthony Shephard-Williams (director) explores the different types of online community…

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Blogs

AI and the impact on qualitative research

What could Artificial Intelligence do for qualitative research? That’s a big question, to which…

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Mustard Reports

Risks, Rewards and the Human Factor

An Experiment in Generative AI and the Art of Qual Research. Download our report…

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Blogs

Higher Education: EVERYTHING has Changed

Mustard’s David Hickson on the strategies being adopted by higher education institutions as they…

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Blogs

Making the difference to the region’s young people

Mustard is delighted to share the headlines from the 2023 survey on behalf of…

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Mustard Reports

Weathering the Storm in Higher Education

The Higher Education sector in the UK is facing up to a multitude of…

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Blogs

Lilt: The totally tropical waste

Andrew Wiseman looks at the decision to axe the Lilt brand, and why we…

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Mustard Reports

Cutting back: The CoL Crisis and the impact on Grocery Retail

How consumers in the UK are navigating the Cost of Living crisis and the…

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Mustard Reports

Cutting back: The CoL Crisis and the impact on Financial Services

How consumers in the UK are navigating the Cost of Living crisis and the…

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Published Reports

Yorkshire & Humber ADPH: Gambling Harm Prevention

An animation produced by Mustard following an extensive research study focused on understanding gambling…

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Published Reports

GM Cancer Alliance: UI Programme Evaluation

What does a successful and effective Cancer User Involvement Programme look like and how…

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Blogs

Top 10 benefits of using projective techniques in online research

Anthony Shephard-Williams, director, explains how and why projective techniques can supercharge your online communities…

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Mustard Reports

Don’t talk about ESG

How to engage with UK households on issues related to environmental and social governance

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Published Reports

Manchester Pride: Pride in our Future

This FREE to download report, published by Manchester Pride, provides recommendations for building a…

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Published Reports

Reimagining transport in the West Midlands

Reimagining transport in the West Midlands. A FREE to download engagement summary report -…

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Mustard Reports

Demand Spaces in Streaming Media

This FREE to download Mustard research report provides advice on how to use a…

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Published Reports

Mapping the Patch: Shelter & Fair Housing Futures Research Report

Mapping the Patch & Tenants Voice Programme - Market Research Summary Report. Shelter needed…

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Blogs

Top 10 Projective Techniques

Projective techniques are a key tool in qualitative market research for accessing sub-conscious needs,…

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Blogs

Top 10 qualities required to be a good researcher

It is a question we have been asked before, and one which has been…

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