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“The Customer Journey Mapping study completed by Mustard has been a significant catalyst in the development of future organisational processes through a customer lens… Thanks to the transfer of knowledge, Customer Journey Mapping has now been adopted by our Business Change Team, with additional resource allocated to the team that will be dedicated to this activity, which is brilliant. The intent from our initial project was to open the organisation’s eyes to the value that Customer Journey Mapping can bring in service design, and we’ve achieved that aim.”