Where we
work
Did we mention we’ve been doing this all over the world for over 30 years now? Ohhh, stop it… we know, we know… we don’t look that old do we!?
As you can imagine, we’ve done A LOT of work in that time across more sectors than we can probably name. There’s four where we work more than others we’d like to tell you about though…
Financial Services
High street banks. Disrupters. Most of the major insurers. Pension providers. Lenders. Advisors. Tech solutions.
We’ve researched them all
B2B. B2C. Young. Old. UK. Global. Financially challenged. High net worth. Brokers. Providers. Multi-nationals. SMEs.
We’ve covered it all
Audience. Brand. Experience. Product.
We’re accredited.
Hellios / FSQS (Financial Services Qualification System).
see what they say...
“Their research helped us gain confidence to develop a strategy which will help us to continue to grow and deliver great outcomes for our customers.”
“We have saved in excess of £2m throughout this year by introducing the new switch functionality which came out of Mustard’s research”.
“Our brand tracker has become a vital tool within the marketing department. The business has seen YOY improvements on a number of our brand KPIs.”
Grocery/FMCG
The UK supermarkets industry is worth over £210bn.
You want a bigger slice of that, don’t you.
We can help.
We’ve got a BIT of experience with manufacturers
Soft drinks. Meal kits. Cooking ingredients. In-store bakery. Veg. Seafood. Beers, Wines & Spirits. Packaged loaves. Cakes, Crips & Snacks. Tinned foods. Vegan. Gluten Free. Fresh meat. Confectionery. Condiments. On-the-go… do we need to go on?
We’ve also helped multiple grocery retailers
Geddit? The big boys. The specialists. The premium focused. The deal orientated. Wholesalers. From the shop floor to the boardroom table. We’ve been there.
We’ve covered it all
Audience. Brand. Experience. Product.
“The insights have made a huge difference across our business; a more defined comms strategy, more considered NPD pipeline and enabling us to have more informed discussions with Category Managers.”
“Mustard’s research has given us a deeper and broader understanding of our market. They’ve helped us get to know our customers better, and the insights from the research now underpin our brand strategy.”
“The research feedback has provided invaluable insight which has allowed us to focus on the most important areas and reduce the risk associated with key commercial decisions.”
Retail
Retailers & manufacturers. High St & online. Mass market & niche. Established & disruptors. Premium & value.
You sell it, we’ve probably covered it
Fashion & Sportswear. Make-up & Haircare. Cats & Dogs. Kitchens & Bogs. Beds & Sofas. Trainers & Loafers. Christmas & Easter. Fridges & Freezers. And lots of other stuff we can’t make rhyme.
In fact, we probably know it inside and out
We’ve got people who’ve been in-house. Boohoo. Boots. Very. Studio.
We’ve covered it all.
Audience. Brand. Experience. Product.
“Mustard gathered rich insight from our customers that was invaluable in shaping our strategy for the year ahead… and on a quick turnaround!”
“Mustard have helped inform our strategic decision making, maximising the value and application of insight.”
“They have made such a difference bringing our customer to life and feeding them into our strategic decisions.”
Leisure & Tourism
Theme Parks. Entertainment attractions. Pubs, Bars & Restaurants. Art galleries & Museums. Hotels & Resorts. Heritage sites & National Parks. Music. Cinema. Football. Rugby. Racing. Zoos. Board games. Bingo.
There’s lots of places to go. We’ve researched them.
UK. Channel Islands. Europe. Middle East. Asia. North America. South America. Australasia.
We’ve helped those who promote them.
Tourist boards. Local authorities. Charities. Regulatory bodies. Media companies. PR agencies.
We’ve covered it all
Audience. Brand. Experience. Product.
“Mustard have been a key partner in helping us understand the market conditions we trade in… The results have played a significant role in supporting our performance which now see us at record member levels.”
“Mustard have helped deliver evidence-based decision making to our consumer marketing.”
B2B
That’s not really a sector though is it?
Alright, smart-arse, yes, you are correct. It’s an AUDIENCE we regularly research… across a wide RANGE of sectors, but we do have some specialisms.
When it comes to Building & Construction, we’re the experts.
Architects. Builder’s Merchants. Contractors. Distributors. Housebuilders. Landlords. Surveyors. Tradespeople. And everything in between. Up ladders. In vans. At counters. In offices. On site.
And for Professional Services, we’re the…errr… professionals.
Solicitors. Scientists. HR. IT. Accountants. Vets. Procurement. C-Suite to starting out. Membership bodies. Qualifications & training.
We’ve covered it all.
Audience. Brand. Experience. Product.
“Mustard are 10/10. They’ve been fantastic from start to finish. I can honestly say this has been the best agency experience I’ve had to date. I highly recommend their services.”
“The research has been really well received within the business; The research is and will continue to help shape the future direction of CIPS.”
“A great experience! We are using the data to inform our ongoing business planning – ensuring we’re focused on the areas that we now know matter most to our members.”
Other sectors
Yes, we spend MOST of our time working in the five sectors above, but that doesn’t mean we spend ALL our time there.
We’re regularly making the difference in:
- Charities
- Housing
- Travel & Transport
- Higher Education
- Healthcare & Pharma
- Utilities/Energy
- Government/Local Authorities
We’re also the preferred research partner for a range of marketing agencies covering strategy, brand, CX, UX, PR, design, advertising and digital / social marketing.
Our clients in these areas will tell you more.
“The research has been so successful that it has attracted £600K in external funding to expand the service, enabling us to reach more people at a time of crisis.”
“Mustard’s insights continue to have a positive impact for Home Group as an organisation and make a difference to the lives of our 113,00 customers.”
“They highlighted where we need to improve which has helped us successfully shape our strategy.”