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British Triathlon

“I have enjoyed working with Mustard across multiple roles, and I trust them implicitly to do a good and thorough job. The team are knowledgeable, and great at digging out the juicy detail that can make the difference between just research findings and real game-changing insights. The segmentation Mustard delivered resonated across the whole of British Triathlon. We have been using the personas that Mustard developed to revamp our membership proposition based on the needs and motivations of the different audiences.”

British Triathlon

Head of Membership

Petplan

“Mustard spent a great amount of time to understand our requirements and they were accommodating to our many requests. Their research helped us gain confidence to develop a strategy which will help us continue to grow and deliver great outcomes for our customers.”

Petplan

Head of Sales Optimisation

New Balance

“Mustard scoped out a body of work to help determine what elements of football boots are considered most relevant, salient and desirable to them in addition to more robustly understanding their boot buying journey… The insight has formed a foundation to our product briefing process & creative function, ensuring that as we innovate our boots in to the future, they’re fulfilling a targeted consumer need – allowing our boots to perform at the highest level.”

New Balance

Category Manager, Football

RNIB

“Mustard’s creative approach brought new insights into RNIB, helping us to understand the value blind and partially sighted people place on connecting with one another and the problems they face when trying to connect... The new service was launched, supporting thousands of people with sight loss to meet virtually, which has had a positive impact on their feelings of isolation and loneliness. The service has been so successful that it has attracted £600K in external funding to expand the service, enabling us to reach more people at a time of crisis.”

RNIB

Design and Evaluation Insight Manager

Protolabs

“We recently partnered with Mustard on a user experience (UX) project to assess our website journey and identify ways of improving conversion rates amongst customers and prospects. We gained valuable insights from the research into how we could improve the customer journey on our website and landing pages. We made several key changes as a result of the research and since implementation we have seen a 75% increased conversion rate in uploads for our 3D printing service and a 60% increase in live chats. The work Mustard carried out for us has really made a difference.“

Protolabs

Marketing Coordinator (Northern Europe)

Seabrook Crisps

“We have used Mustard on a number of projects now, from Brand Proposition Testing to NPD pipeline research. The research feedback has provided invaluable insight which has allowed us to focus on the most important areas and reduce the risk associated with key commercial decisions.”

Seabrook Crisps

Head of Marketing

Zurich

“The research Mustard conducted recently for us was excellent. They brought fresh thinking to the table in their proposal and delivered an insightful piece which has been very well received by stakeholders.”

Zurich

Insight Manager

The Woodland Trust

“The Woodland Trust worked with Mustard as part of a research-led rebrand, gaining insight on how we can get a more representative supporter file equivalent to the national population… The research conducted by Mustard played a crucial role in developing our new brand proposition, one which we hope will inspire a diverse range of people throughout the UK to join our mission.”

The Woodland Trust

Head of Brand

Manchester Pride

“In working with Mustard, Manchester Pride was able to deliver its most extensive consultation with LGBTQ+ communities reaching thousands of LGBTQ+ people. We were able to build trust and confidence with the communities we support and represent and the findings have become embedded across every aspect of our organisation, changing the course of our delivery and enabling us to better impact the lives of LGBTQ+ people so that they can thrive.”

Manchester Pride

Head of Engagement