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“Mustard have helped us identify the missing gap within our industry and this now allows us to own this space through creative marketing messaging and benefits. Results from the research, helped us design the customer facing new decal for our machines, based on understanding consumer thoughts on pricing. They have also helped us identify key points to consider when placing our machines into new locations.”
AIR-serv
Senior Marketing Manager
"Working with Mustard was a genuinely positive experience. The team were friendly, collaborative and easy to work with from day one, and they made it simple to adjust and refocus the research as our needs evolved. They brought our customers’ voices to life, provided real clarity on the HRIS landscape, and delivered insight in a way that was engaging and easy to share internally. Most importantly, we always felt they were on our side, helping us get to the answers that mattered."
Citation Group
HR Product Manager
"We partnered with Mustard to deepen our understanding of what our customers expect from us across key journeys, touchpoints, and experiences. The insight delivered went beyond anecdotes; it brought real clarity on what matters most to our customers and why. Their consultative approach helped us make sense of customer needs and translate it into tangible actions. The findings played a vital role in shaping our customer journey maps and informing our wider transformation programme. It was a genuinely difference-making piece of work, delivered with professionalism and expertise."
Castles and Coasts
Head of Transformation
"Working with Mustard was great, they assisted with product insight into some of our paper map titles. From start to finish they made the whole process seamless, weekly calls to keep us updated until the insight was physically carried out and then a fantastic debriefing session at the end of all the work! Keep up the good work!”
Ordnance Survey
Customer Insight Analyst
"Mustard consulted with HCPs to inform the launch of our new breast-feeding innovation, Munchkin Flow Nipple Shield +. They totally grasped what we wanted to achieve and were super easy to work with. The insight gleaned has been crucial in shaping our proposition & strategy – Mustard’s recommendations drove decisions around the product, price, and marketing. We’re excited to see the impact of the full campaign, which includes advertising on the London Tube, ITV spots, an Emma`s Diary campaign and influencers! I would 100% recommend working with Mustard to refine any new proposition and strategy."
Munchkin
Senior Director, Marketing EMEA
"Mustard were genuinely nice people to work with - nothing felt like it was too much trouble. They’re very transparent, and offered some new, innovative approaches that delivered richer insights, and had good reasoning for changes proposed. The findings were rich, and the AI prompts delivered some great additional insights. A great experience! We are using the data to inform our ongoing business planning – ensuring we’re focused on the areas that we now know matter most to our members."
TheCityUK
Managing Director, Corporate Affairs
"The team were really easy and welcoming to work with from the outset, really got to know the brief, provided some great insight and direction to support us and were really supportive throughout the process. It will allow us to develop different audience strategies for the different age cohorts reducing wastage, creating efficiency and speed to market."
allbeauty.com
Head of Brand Relations
"Mustard have become far more than a research agency to us. They’ve been a sounding board, a strategic ally, and — more than anything — an extension of our team. Not just listening, but challenging, asking smart questions, brainstorming things through. That kind of collaborative thinking is rare. It’s not a client-supplier dynamic. It’s proper partnership. They’ve worked directly with our MD and senior leadership team, delivering insight that’s landed right at the top."
SimpliSafe UK
Research & CX Manager
Mustard are 10/10. They’ve been fantastic from start to finish. Their proactive approach and regular updates on recruitment and challenges have been a game-changer for us. Their expertise has been crucial in unlocking insights for our research project. They keep us on track and aren’t afraid to challenge us... We’ve built a great working relationship, and I can honestly say this has been the best agency experience I’ve had to date. I highly recommend their services.
Saint-Gobain
Customer Experience & Insights Manager
“There was pressure to make sure it was worthwhile but it is already making a big difference. Mustard are clearly research savvy and up-to-speed with the latest methods and techniques. The outputs were clear, to the point and told it exactly how it is. We've learned a lot and it's helped shape the brand's positioning, look, feel and tone.”
CEL Solicitors
Head of Marketing
"We really appreciated all of the expertise they brought to the table and that they were able to work collaboratively and seamlessly with our team, to achieve the best outcomes. The research has been really well received within the business; we’ve been able to establish a benchmark for global awareness and brand perceptions, that we can now track moving forward. The research is and will continue to help shape the future direction of CIPS"
CIPS
Global Head of Marketing & Brand
"Mustard presented the findings in a well-structured way and the recommendations were really helpful in helping us to think about how we now use this research. This is going to be really helpful for us in respect of better communications with our target customers, understanding their financial attitudes and positions, and designing propositions around their needs"
Together
Head of Products
“This has been a really important project as we continually strive to find effective ways to help people with MND who have been disproportionately affected by the rising cost of household energy. From the outset, Mustard understood what we were trying to achieve and worked closely with us and members of our community to find a solution that really worked.”
MND Association
Head of Campaigning, Policy and Public Affairs
"They’re an easy team to work with, but also challenged us appropriately to make sure we got the best outcome. The research gave us a clear understanding of the customer journey to develop our marketing materials. The outputs were actionable and we have been able to easily scale for different audiences across the business."
Amtico
Market Insight Manager
"Mustard have been a key partner in helping us understand the market conditions we trade in, the consumer sentiment of our core audiences and the impact of our media strategy. The business has witnessed unprecedented growth during some challenging economic times, and working with Mustard for the best part of 10 years has been vital in informing key decisions. The results have played a significant role in supporting our performance which now see us at record member levels."
David Lloyd
Brand Manager
“Mustard’s research has given us a deeper and broader understanding of our market. They’ve helped us get to know our customers better, and the insights from the research now underpin our brand strategy."
Suma
Marketing Team
“We partnered with Mustard to help us gain a deeper understanding of our target market in the residential solar industry... We found the work extremely valuable and were impressed by the insights Mustard managed to uncover. I would highly recommend them as a partner to anyone looking to conduct this type of research – the work was of a high standard, they were flexible to work with, and overall we found the project to have a good ROI.”
Sunsave
Co-Founder
“Working with Mustard has been brilliant from start to finish. We approached them with a brief that was hard to define... Not only did they supply exactly the insights we needed, but they completely understood how we would use the research outcomes in practice. Thanks to Mustard, we feel we’ve got a really good understanding of not just what our customers want from us, but how they feel. Now we can get to work developing our suite of new services in a way that is tailored, targeted and makes our customers feel genuinely supported.”
Northern Powergrid
Vulnerability Policy Manager
“The insight pointed towards a gap in consumer knowledge and understanding at the point of retirement and differing needs depending on consumer attitudes and financial situations. As a result, the segments were used to guide content on the website, process changes, marketing collateral and new product developments, and helped maintain Aviva’s market leading position.”
Aviva UK Life
Research Manager
“We particularly like the 6 monthly feedback workshops on how each service can improve results – during the workshops our team leaders agree actions that will drive improvements in the next 6 months. This has led to some significant improvements in Adra’s customer satisfaction results, something we are really proud of.”
Adra Housing Association
Director of Customers and Communities
“We have partnered with Mustard for a number of years now and they have truly become an integral part of the Studio team. They have made such a difference in bringing our customer to life throughout the business in a number of creative ways. The insight and project support they provide feeds directly into our strategic decision making and provides invaluable information in which to plan our future activity.”
Studio Retail Ltd
Head of Marketing
“On a human level, Mustard are a pleasure to work with, communicating regularly and adapting to any challenges we face with confidence and expertise. If you've never worked with a market research agency before, I would recommend reaching out to Mustard, they will give you all the guidance and support you need on the journey to delivering results.”
Build Empire
Marketing Manager
“The customer research Mustard conducted for us has been instrumental in providing feedback which is used to underpin our business processes – from the products we offer to the customer service we provide. The employee and agent satisfaction surveys have helped us to make a difference to our teams and are relied on each year as key strategic feedback... Mustard help us to make informed decisions.”
Morses Club
HR & Communications Director
“Mustard designed a survey for us that has allowed the business to get to the heart of consumer decision making, in particular triggers and barriers to visiting along with customers' views on our operating model.”
Mod Pizza
Finance Director
“Compared with others I have seen, I have been very impressed with the functionality of the Mustard research community, definitely one of the most user friendly and navigable sites I have come across. The online discussions are well moderated and the insights clear and to-the-point.”
CPP
Insight Manager
“Very happy, trouble-free relationship... I am really pleased with the service we have received.”
Santander
Senior CX Manager
“The team at Mustard understood the challenge well, designing and delivering a research project that was appropriate for our audience and was delivered on time, even with the COVID-19 crisis starting to take effect. We found Mustard very professional, flexible and comprehensive in their reporting of the final outputs. The insight gained from this project has informed strategic activity such as proposition development for specific customer segments and marketing channel planning.”
Reconomy
Marketing Director
“Working with Mustard has really helped TSNW understand where, when, how and why young people access age restricted products… We can see it’s made a difference – when we first started 15 years ago 29% of young people in the North West were regular binge drinkers compared to just 8% this year... Knowing where, when, how and why young people access these products has helped us work with partners to bring those rates down – we’ve still got a job to do but we’ve come a long way thanks to the support we’ve had from Mustard.”
Trading Standards North West
Regional Co-ordinator
“We really enjoyed working with the team. The insight not only helped to shape our Local Transport Plan further (in that we lifted and shifted the recast goals into our revised plan), but it also brought out useful insight around terminology use which we shared in a lunch and learn session with colleagues in the wider directorate (many reporting this to be helpful and useful for their work). In addition, the Mustard team also pulled together a wonderful ‘how to guide’ on market research for businesses / entrepreneurs as an added social value element.”
Liverpool City Region Combined Authority (LCRCA)
Research Project Lead
“The Customer Journey Mapping study completed by Mustard has been a significant catalyst in the development of future organisational processes through a customer lens… Thanks to the transfer of knowledge, Customer Journey Mapping has now been adopted by our Business Change Team, with additional resource allocated to the team that will be dedicated to this activity, which is brilliant. The intent from our initial project was to open the organisation’s eyes to the value that Customer Journey Mapping can bring in service design, and we’ve achieved that aim.”
Riverside Housing
Director of Home & Communities
“Your consultative approach in the previous study was well appreciated, together with the incorporation of supplementary market data made it a pleasure to deal with you.”
Lamb Weston
Market Intelligence
“The team were excellent to work with, and guided us through the project with lots of good advice in an enthusiastic and friendly way. The results were well communicated and presented and brought to life with lots of context from the community. Mustard even went the extra mile and validated the results on an omnibus for us. A great agency to work with who challenge and push the boundaries of new thinking.”
Heineken
Shopper Insight Manager
“We commissioned Mustard to execute some fairly extensive qualitative research across three countries and two customer segments. The goal was to establish deeper knowledge of customer needs and attitudes in order to support business goals in new and existing markets. It was evident from the first conversation that we were dealing with seasoned research professionals with a thorough understanding of the complexities of this kind of fieldwork… Mustard gave us confidence that the project was on the right track and I valued being able to collaborate closely with their research team every step of the way.”
The Workshop
Learning & Organizational Development Consultant
“The project was very professionally managed from start to finish and you were a pleasure to work with. Good understanding of our business requirements. The response met the brief and the research delivered as promised.”
Mencap
Research Manager
“We have been working with Mustard for over 3 years now and have been delighted with all aspects of their work and always found the team to be really great to work with. They advised on a single co-ordinated approach linked to the portal, enabling us to see the results in real time and compare performance over time for the whole organisation and for individual teams.”
Adra Housing Association
Director of Customers and Communities
“We have used Mustard to carry out our brand tracker in 2019 and in 2021... The research highlighted where we need to improve, what architects are looking for, and how to make the changes more quickly. As such, the findings have really helped us to shape our specification strategy and it has also helped with our website improvements and development of technical information. The Mustard team were great to work with. We found them very responsive, communicative, flexible and adaptable.”
Marley
Marketing Manager
“The learnings from a strategic piece of customer research conducted by Mustard have been pivotal in the creation of our new brand identity. The insights generated have provided us with a genuine springboard from which to take what we do here and how we do it, to an entirely new level. Crucially, it facilitated the process of unpicking our values, proposition and what makes us stand out in this sea of sameness. It’s acknowledged throughout the business that this programme of research was a decisive moment in helping us create ‘a new way to travel’.”
Ventur
Group Head of Marketing
“Working with Mustard has been the difference between taking products to market we think our customers might like vs products we know our customers need - which can be the difference between failure and success for us. We choose to continue working with Mustard because they pull out all the stops to get us the market information we need.”
Build Empire
Marketing Manager
“At Belkin, we wanted to see if and how purchasing habits of consumer electronics have changed during the pandemic in the UK. Mustard helped gather very interesting insights on a prominent shift towards online marketplaces and reliance on reviews prior to purchasing. They also work in a highly efficient and collaborative way. The people at Mustard are extremely flexible and understanding. They quickly grasp our goals and know exactly what is needed.”
Belkin
Brand Marketing Coordinator
“The study that Mustard conducted for us provided real tangible value. The insight enabled us to crystallise our thinking into how our proposition needs to be shaped. It also opened up positive conversations with our business partners, which was very useful and valuable.”
DAS UK
Senior Researcher
“I’m very pleased with the work that Mustard carried out for us. Their staff were very friendly and approachable, and also provided us with useful advice and input into the process to ensure that our research insights were useful and something that we could actually use to improve our future marketing communications.”
Arthritis UK
Head of CRM and Fundraising Development
“Mustard fully understood the brief that was sent to them and conducted an excellent piece of creative development work for us. They excelled at keeping us informed throughout all stages of the project and worked collaboratively with our ad agency.”
The Open University
The Open University Research Manager
“At Curo we want to understand what our customers think and why, and over the past two years Mustard have really helped us do just that. They’ve helped us design an approach which means we get consistent, structured feedback of a high quality. More importantly, as well as just understanding how satisfied customers are, they’ve helped us understand why, and what we can do about it. Mustard do this in a way that’s really accessible."
Curo
Head of Policy & Research
“Mustard has delivered our Voice of the Customer research for the last two years. The findings have been invaluable in terms of identifying key business priorities and areas for improvement, making changes to the way we work to improve our customers’ service experience, informing our longer-term strategic projects and showing our customers that ‘You said, we listened’. The actions taken based on the key insights shared in the 2022 annual survey helped us to deliver a 13pp improvement in overall satisfaction amongst our key clients in 2023.”
Bunzl Retail Supplies
Director of Sales
“Mustard have been delivering our brand tracking research since 2018, during which time the business has seen YOY improvements on a number of our brand KPIs. The tracker has become a vital tool within the marketing department here and provides a significant level of market intelligence which regularly informs our marketing campaigns and the development of products and services within the TPT portfolio.”
TPT Retirement Solutions
PR Manager
“Mustard have provided a number of key strategic surveys for our brands and markets over the last two years. They have been an extremely flexible partner and provided a wealth of additional views through survey data sets to help inform our strategic decision making, maximising the value and application of the insight.”
N Brown Group
Customer Insight Lead
“Very professional approach to the research project, plus the project manager has (had) an excellent understanding of our organisation. He was able to make recommendations to improve the research and worked well with the other third parties involved in the segmentation and analysis.”
NHS Professionals
Director of Marketing & Communications
“Mustard undertook an independent evaluation of our MHA Communities services. They worked with us to create an innovative and customised evaluation plan… Mustard were creative and responsive, whilst maintaining a very practical focus on the outputs we needed. We have used the findings widely across our organisation... The project delivered above and beyond our expectations in terms of understanding how MHA Communities makes a difference to people’s lives – and crucially in giving us the independent evidence we needed to prove this to external funders and commissioners.”
MHA
Director of Communities
“VisitAberdeenshire prioritises evidence-based decision making and the work undertaken by Mustard helps deliver this, particularly within the area of consumer marketing. We have engaged the expertise of Mustard on several past projects. With each one we have been very impressed with the professionalism and initiative shown by Anthony and the team.”
VisitAberdeenshire
Insights & Evaluation Manager
“Mustard has helped our business develop a clear view of the size and scope of opportunity within our existing branded ranges, providing insight and evidence that has helped inform our growth strategy. Their research included a mix of methods allowing us to better understand customer behaviour. The agency are easy to work with, and retain a strong focus on our commercial objectives.”
Roberts Bakery
NPD & Marketing Manager
“It has been a great pleasure to work with Mustard over the last 15 months. Mustard were running our online community and other ad-hoc research pieces. I valued their expertise in online methodologies the most and their personal approach, as well as being flexible and adaptable to the on-going changes within our organisation.”
Money Advice Service
Insights Manager
“Gareth and the team are well known within the business and do an amazing job of effectively delivering complex customer insight in a way that is easy to digest and applicable for teams to utilise. They are a fountain of knowledge on our customer and we often ask them to feed in thinking outside of their remit, which we are grateful they are always happy to help with. A testament to how valued their knowledge and opinion are within Studio.”
Studio Retail Ltd
Head of Marketing
“Mustard are making a massive difference, in lots of different ways. We have used the research community platform to deliver a range of innovative and highly strategic projects that put the residents of the West Midlands right at the heart of our research and ensures their voices are heard... It’s making a huge difference for us… Anthony and team are doing a fantastic job. The innovative techniques they use are evidently delivering better insights, and we’re looking forward to continuing and developing our partnership in the future.”
Transport for West Midlands
Human Intelligence Manager
“Mustard deliver excellent research, and they have played a central role in helping to build Sage’s new proposition for the Accountants’ Club. They act quickly, they go beyond the brief and they deliver commercially-focused solutions.”
Sage
Insight Lead
“Mustard invested time in listening to and understanding the research needs of our internal stakeholders... Results have informed our business planning processes, so that our work better reflects the needs and expectations of the different segments within our membership – which should lead to higher levels of overall satisfaction. Mustard’s forward-looking approach, the commitment to making a difference and the experience and energy of its staff make Mustard a pleasure to work with. I’m looking forward to our next project together.”
The Law Society
Research Manager
“We recently revised our Strategic Plan and were looking to understand what people thought of us. We wanted to create a benchmark but also to check that our ambitions weren’t out of step with how we were currently viewed. Mustard’s proposal was sensible, creative and on brief. Crucially, it also allowed us to get the whole picture… In a nutshell, the results from the Branding Stakeholder Research has been pivotal in how we now plan our marcomms activity.”
The University of Edinburgh
Head of Market Insight
“The research conducted by Mustard Identified the most effective brand strategy for us to use in a new category across multiple markets, which was then successfully launched.”
Stanley, Black & Decker
Marketing Manager
“It was a pleasure to work with Mustard on the review of Greater Manchester’s private rented sector for Fair Housing Futures. The Mustard team quickly gained an understanding of what we needed and were able to help alleviate some of the stresses of delivering a complex project within a short timescale. They developed a comprehensive and easy to understand delivery plan and kept us up-to-date as the research developed.”
Shelter
Development Manager
“Mustard were able to distill a large amount of observational research into a succinct set of customer needs which they communicated in a clear yet insightful way.”
GE Healthcare
Strategic Marketing Manager
“We appointed Mustard to work with us to design and deliver an off-site Ideation workshop, bringing together multiple strands of research and enabling us to share findings with our nationwide formed group of quality experts... The team had the commercial intellect we needed to bring a private sector lens to the work via the stakeholders we brought together… VisitEngland are now working with an industry panel to deliver that change.”
VisitBritain/VisitEngland
Head of Business Support Transformation
“Mustard gathered rich insight from our customers that was invaluable in shaping our strategy for the year ahead… and on a quick turnaround!”
boohoo
Senior Customer & MR Executive
“Mustard worked very collaboratively with us and were very open to suggestions to enhance the focus groups. It really felt we were one big team working on this. They delivered on their promises.”
RSA
Global Customer Management Manager
“We really appreciate Mustard’s great help in developing our student segments. Their qualitative expertise in developing segment typologies deepened our understanding of student preferences. Working within tight deadlines, Mustard displayed flexibility and extensive knowledge. Their recommendations have enabled us to adopt a credible, segment-tailored strategic position, enhancing our ability to meet diverse student needs. Mustard's partnership has been crucial in our journey towards improved strategic insight, proving instrumental in achieving our goals and better serving our student community.”
Lampada, University of Hull
Senior Insight Consultant
“Mustard have delivered insights that have helped us to clarify our mission and develop the strategy and tactics to achieve it. We have a much better understanding of consumers, their journeys and stories, their preconceptions, triggers and barriers. Mustard provided consumer profiles so we could understand the decision-making process and moments-of-truth, and optimise our brand proposition. They clearly identified the issues to address in order to normalise home care in the UK and we were able to quickly act on their commercially-savvy recommendations to grow market share by 10%.”
Home Instead
Head of Marketing (UK)
“Mustard have been a trusted partner of Home Group for more than 8 years. In this time Mustard has helped us to design and align numerous customer journeys, they have helped us to launch and optimise our digital self-service portal, they have conducted deep-dive analytics to inform repairs strategy, and have engaged with multiple stakeholders to help us understand and measure our brand. Mustard’s insights continue to have a positive impact for Home Group as an organisation and make a difference to the lives of our 113,000 customers.”
Home Group
Customer Insight Analyst
“We have now started working with Mustard, and the difference is palpable. We have really strong unambiguous results, presented to us in a ready-to-use format. Mustard’s outputs make sense, are easy for me to share, and are interesting to talk about… We now have a clear understanding of the realities of getting people to be part of the circular economy. The Mustard team are easy to work with, good listeners, and I will definitely work with them again.”
REPIC
External Affairs Manager
“The research carried out by Mustard allowed us to get a really deep understanding of our consumer, from how they shop to how they perceive brands in the category. The insights have made a huge difference across our business; from a more defined communications strategy, more considered NPD pipeline and enabled us to have more informed discussions with Category Managers.”
BFree Foods
Marketing Manager
“Tangle Teezer has partnered with Mustard on several projects to generate insights to inform product development and new product launches. These have included online communities with a significant focus on video diaries, allowing the whole team to truly understand the different behaviours and opportunities that exist within consumer's haircare routines. The Mustard team build a great rapport with the participants, and are like-minded people, fun and easy to work with.”
Tangle Teezer
Director of Brand Communications
“We’ve used Mustard’s research in everything we do. It provided real clarity on how we position our brand, and helped us to refine our messaging to appeal to our key target audiences. It’s also enabled us to move further along in our efforts to secure key accounts, who now feel more assured and get the brand and what we’re about. We’re dealing with blue-chip companies who are very data driven, so you can’t mess around. As a result of the research, we are now a better presented business with a clear plan in place, and the research was money well spent.”
Skinny Brands
CEO
“We have saved in excess of £2m throughout this year by introducing the new switch functionality which came out of Mustard’s research. The number of customers saved is in excess of 1,500. An average saving per policy has been calculated at £1,100.”
Aviva UK Life
Research Manager
“The Woodland Trust worked with Mustard as part of a research-led rebrand, gaining insight on how we can get a more representative supporter file equivalent to the national population… The research conducted by Mustard played a crucial role in developing our new brand proposition, one which we hope will inspire a diverse range of people throughout the UK to join our mission.”
The Woodland Trust
Head of Brand
“The research Mustard conducted recently for us was excellent. They brought fresh thinking to the table in their proposal and delivered an insightful piece which has been very well received by stakeholders.”
Zurich
Insight Manager
“We have used Mustard on a number of projects now, from Brand Proposition Testing to NPD pipeline research. The research feedback has provided invaluable insight which has allowed us to focus on the most important areas and reduce the risk associated with key commercial decisions.”
Seabrook Crisps
Head of Marketing
“We recently partnered with Mustard on a user experience (UX) project to assess our website journey and identify ways of improving conversion rates amongst customers and prospects. We gained valuable insights from the research into how we could improve the customer journey on our website and landing pages. We made several key changes as a result of the research and since implementation we have seen a 75% increased conversion rate in uploads for our 3D printing service and a 60% increase in live chats. The work Mustard carried out for us has really made a difference.“
Protolabs
Marketing Coordinator (Northern Europe)
“Mustard’s creative approach brought new insights into RNIB, helping us to understand the value blind and partially sighted people place on connecting with one another and the problems they face when trying to connect... The new service was launched, supporting thousands of people with sight loss to meet virtually, which has had a positive impact on their feelings of isolation and loneliness. The service has been so successful that it has attracted £600K in external funding to expand the service, enabling us to reach more people at a time of crisis.”
RNIB
Design and Evaluation Insight Manager
“Mustard spent a great amount of time to understand our requirements and they were accommodating to our many requests. Their research helped us gain confidence to develop a strategy which will help us continue to grow and deliver great outcomes for our customers.”
Petplan
Head of Sales Optimisation
“I have enjoyed working with Mustard across multiple roles, and I trust them implicitly to do a good and thorough job. The team are knowledgeable, and great at digging out the juicy detail that can make the difference between just research findings and real game-changing insights. The segmentation Mustard delivered resonated across the whole of British Triathlon. We have been using the personas that Mustard developed to revamp our membership proposition based on the needs and motivations of the different audiences.”
British Triathlon
Head of Membership
“Mustard scoped out a body of work to help determine what elements of football boots are considered most relevant, salient and desirable to them in addition to more robustly understanding their boot buying journey… The insight has formed a foundation to our product briefing process & creative function, ensuring that as we innovate our boots in to the future, they’re fulfilling a targeted consumer need – allowing our boots to perform at the highest level.”
New Balance
Category Manager, Football
“The BAM™ has taken the best elements of our old brand tracker and added a level of rigour which helps us make decisions and implement change quickly. All reporting is timely, succinct and insightful, and our key stakeholders find it very easy to interpret and use the data. I’d strongly recommend the BAM™.”
Merlin Entertainments
MD, RTP
“The first piece of work tested whether it made sense for the business school of Imperial College to offer undergraduate programmes. The second and separate work we did with Mustard then aimed to qualify the understanding, appeal and interest in our initial programme offering amongst our target student profile within key markets. Needless to say, we have now officially launched the new BSc in Economics, Finance and Data Science and are actively using Mustard’s insights to inform the pathway forward for the school’s expanded offering in the undergraduate space.”
Imperial College Business School
Executive Director
“In working with Mustard, Manchester Pride was able to deliver its most extensive consultation with LGBTQ+ communities reaching thousands of LGBTQ+ people. We were able to build trust and confidence with the communities we support and represent and the findings have become embedded across every aspect of our organisation, changing the course of our delivery and enabling us to better impact the lives of LGBTQ+ people so that they can thrive.”
Manchester Pride
Head of Engagement