“The learnings from a strategic piece of customer research conducted by Mustard have been pivotal in the creation of our new brand identity. The insights generated have provided us with a genuine springboard from which to take what we do here and how we do it, to an entirely new level. Crucially, it facilitated the process of unpicking our values, proposition and what makes us stand out in this sea of sameness. It’s acknowledged throughout the business that this programme of research was a decisive moment in helping us create ‘a new way to travel’.”