AI Adoption in UK Agencies: 2025
Click to read the latest report on the state of AI adoption within the UK agency sector. The report includes an in-depth analysis of behaviour, readiness and strategic maturity – based on a survey of agency leaders and decision makers.
The Paradox of Qual Research at Scale
As part of the MRS Advanced Insights & Analytics Council, Anthony Shephard-Williams led on this white paper which explores the tension between AI-driven scale and human depth in qualitative insight.
AI and Synthetic Data in Research
Mustard has provided input into the MRS Advanced Insights & Analytics (AIA) Council white paper on the use of AI and Synthetic Data in market research
GM Cancer Alliance: UI Programme Evaluation
What does a successful and effective Cancer User Involvement Programme look like and how can it be more diverse and work for everybody? The purpose of this research was to build on the many existing strengths of the Cancer UI Programme, whilst also looking forward to the future to ensure that it becomes a programme that ‘works for everyone’ and ultimately achieves better outcomes for people affected by cancer.
Manchester Pride: Pride in our Future
This FREE to download report, published by Manchester Pride, provides recommendations for building a better Manchester Pride through community collaboration and co-design facilitated by Mustard in 2022.
Reimagining transport in the West Midlands
Reimagining transport in the West Midlands. A FREE to download engagement summary report – published by Transport for West Midlands (TfWM) following research conducted by Mustard into the development of the Local Transport Plan (LTP).
Mapping the Patch: Shelter & Fair Housing Futures Research Report
Mapping the Patch & Tenants Voice Programme – Market Research Summary Report.
Shelter needed to have an informed understanding of the private rented sector in Greater Manchester to enable the Partnership Board to prioritise the issues that should be addressed by the Test and Learn Grants Programme. We consulted with tenants, landlords, housing officers and estate agents to understand the issues from all sides. Our findings shaped the four priority areas for the Test and Learn Grants Programme – a funding programme offered by the Nationwide Foundation to innovative initiatives looking to revolutionise the private rented sector in Greater Manchester.