How did trailblazer Graze lose its brand health?
Graze was once the go-to brand for health-conscious snackers. But in a fast-evolving market, it’s now reportedly up for sale. In this blog, Mustard’s Richard Lomax unpacks why first-mover advantage isn’t enough — and how research can help brands avoid the same fate.
Wot makes a brand stretch?
A blog by Richard Lomax, inspired by Wotsits entering the ready meals category, this thought piece provides advice on how market research can help make brand stretch more successful.
Insurers need to raise their service game
Despite the focus many insurers have placed on Consumer Duty, satisfaction levels within the sector remain static (at best) and more customers are intending to switch. Our latest blog updates on consumer attitudes and behaviours in the personal-lines insurance sector.
Lessons from Huda Kattan
Senior Research Executive Izzy discusses the importance of transparency for a brand’s success. Anyone that knows anything about the beauty industry is probably familiar with the brand ‘Huda Beauty’. Founded by makeup artist Huda Kattan in 2013, this small makeup line quickly took off and became one of the main players in the cosmetics game. […]
Mastering the Art of Content
Digital Marketing Executive Bruna discusses learnings after attending an Epic Content Masterclass. On Wednesday I attended an Epic Content Masterclass, hosted by industry gurus Holly Haynes and Dean Seddon. Throughout the session, everything from secret content hacks to the trials and tribulations of creating and running social accounts was discussed, and by the end of […]
Data and the Demise of Creativity
Andrew Wiseman looks at the continued rise of data, and the implications for creativity in research. I was reading the BBC Sport website earlier today, and my eye was drawn to an article entitled ‘The slow death of the screamer’. The article looks back whimsically at December 2006’s ‘Goal of the Month’ compilation from Match […]
You buy cheap, you buy twice
Data Manager Steven Searle discusses the importance of choosing the right software partner. Choosing a partner is always difficult, right? There are so many things to consider. Compatibility, understanding, reliability. The demand to find a good, long-term partner is growing, and with a lot of options out there, it’s difficult to know if you’re making […]
Engaging with LGBTQ+ Communities
As part of LGBTQ+ Month, we wanted to discuss how over the years here at Mustard, we have successfully engaged with LGBTQ+ communities throughout our research, and provide our top tips.
Unwrapping the Magic: Spotify & Shareable Data
Joe Stanley, Research Manager at Mustard on how Spotify wrapped may have influenced the way we present data. It’s the most wonderful time of the year. No, not Christmas… Spotify Wrapped season! Not, “what did you get for Christmas this year?” but, “who were your top artists this year?”. More “what were your top 5 songs?” than “what are your top 5 Christmas dinner foods?”. That time of year where we get to see (and judge!) what everyone’s been listening to most. I love it. And I love that it is something that others enjoy sharing across their channels to give all their friends, family and followers a little window into their life.
Lurkers, experts and the types of research community participants
In his latest blog, Anthony Shephard-Williams (director) explores the different types of online community research participants he has encountered. Over the last decade Mustard has conducted hundreds of online research community projects, giving us access to (and a better understanding of) the lives of many thousands of research participants.