Stop the Clock!
Mustard’s Anthony Shephard-Williams on whether it is time to call time out on daylight saving. As the UK once again springs forward into British Summer Time (BST), it’s worth asking: Why are we still doing this? It’s a big question and gets discussed year after year. Why though? What makes it such an emotive and […]
New Year, New Me?
Izzy Tooze, Senior Research Executive, on the consumer psychology associated with the start of a New Year and a review of which are the most popular resolutions (and why). 2025 is finally upon us, the New Year bringing with it not only fireworks and champagne, but a time for reflection on the time passed. What […]
Unlocking the future of research: key themes from the IIEX AI 2024 Conference
Mustard Director Anthony Shephard-Williams reflects on the key themes from this years IIEX AI Conference, and the future of AI… It’s been almost two months since The IIEX AI 2024 (held by Greenbook) conference and I’ve finally worked my way through all of the sessions into the transformative power of artificial intelligence (AI) within the […]
Mind the (personal finance) gap!
It’s the season of giving – but at what cost? Managing Director Colin & Associate Director Claire discuss generational spending behaviours during the festive season. After two years of feeling the squeeze with the Cost of Living crisis, two recent surveys delivered contradictory messages on likely spending behaviour for this Christmas. A study by Opinium […]
TikTok Shop: Time to “Sleigh”
Robyn Mason, Research Manager at Mustard, on how the time is NOW for retailers to be all over TikTok shop. In the lead up to Christmas, all retailers should keep a close eye on shifting shopping behaviours. This year, all eyes are on TikTok Shop, a platform poised to shake up festive retail strategies. According […]
Bluesky Thinking
Mustard Director Gareth Hodgson on the launch of Bluesky and what this could mean for X (Twitter). *Don’t worry, you can keep reading, this isn’t a load of jargony marketing bollocks Autumn is a big-time for bird migration. This year, it’s also been a big-time for migration from the bird app (well, that’s what it […]
Lessons from Huda Kattan
Senior Research Executive Izzy discusses the importance of transparency for a brand’s success. Anyone that knows anything about the beauty industry is probably familiar with the brand ‘Huda Beauty’. Founded by makeup artist Huda Kattan in 2013, this small makeup line quickly took off and became one of the main players in the cosmetics game. […]
Working EVEN BETTER together
It was genuinely fantastic to read about AURA’s new Working Well Together (WWT) Charter – and the team at Mustard wanted to officially put our whole-hearted support for it “on the record”. If you’re not in the know, AURA is a leading client-side research networking and events organisation in the UK. If you’re a research […]
Caught red-handed: A tale of ketchup and mustard.
Richard Lomax, senior research manager, shares what ketchup taught him about brand clarity – and how Mustard can help. Pun definitely intended. We’ve all been there: a bleary-eyed, quick Monday trip to Aldi after work to pick up some essentials for the week. Bananas, ticked off the list. Sausages, ticked off the list. Tomato ketchup, […]
Data and the Demise of Creativity
Andrew Wiseman looks at the continued rise of data, and the implications for creativity in research. I was reading the BBC Sport website earlier today, and my eye was drawn to an article entitled ‘The slow death of the screamer’. The article looks back whimsically at December 2006’s ‘Goal of the Month’ compilation from Match […]